Move 8: Don't Carry Things

People with The Moves do not carry things. This move entails carrying the minimal luggage, including briefcase. Your People carry things; you do not carry things. When you are shopping on Rodeo Drive, you chit-chat with the manager as Your People ring up the bill, pay with your American Express card, and carry the items out to the car.

Your armed companion/driver carries your briefcase up until the last minute when you walk into the board meeting, leaving him in the reception area to wait.

Move 7: Armed Companion

This is a higher-level move to really convey wealth and power. Whenever you are in public, you have an armed companion with you who has a concealed handgun permit.

This person does all your dirty work.

They drive you at high speeds, stand in line, answer your cell phone, carry things, go into stores to grab some gum, open doors, argue with people, and anything else that you could do yourself.

You are much too important to chance losing your license, get into a fight, hurt someone's feelings, etc. Your armed companion should be the ultimate gentleman wing-man in the spirit of Leslie Charteris' Simon Templar, alias The Saint.

Move 6: Please Hold For...

Calls from you are patched through after screener establishes connection.

Your People make all your calls, have all the contact information, try all the numbers, and only bother you when the person you requested is waiting for you on the phone.

You don't want to be in the awkward position of leaving a message, talking to a voicemail system (which could come back to haunt you), trying multiple numbers, or waiting for someone to come to the phone.

Your time is money and everyone needs to know that. Having someone say, "Please hold for Mr. Simpson" when you called them is the perfect move.

Move 5: Voicemail

This one is simple and to the point. Don't record your own voicemail messages. Ever.

When people call you and get your voicemail system, which they will (naturally), there is a professional voice (of the opposite sex) informing them that you are not available and that they should leave a message.

The message should be changed daily by Your People for added effect.

Move 6 covers the way to avoid having to leave voicemail on other people's systems.

Move 4: Too Important for E-Mail

So how do you convey tremendous wealth and power over e-mail. The fourth move is to consistently answer e-mails in less than five words. Answer quickly (using your Blackberry Pearl or iPhone) with five words or don't reply at all. Never look back at old e-mails to follow-up at a later date -- it's now or never; you are much too important. If it is important to someone else, they will get back to you.

The technique for cleaning up your in-box is to select all and delete -- if that unread e-mail was important the sender will send it again.

Remember: things are urgent and quickly dealt with, or ignored. Nothing in between.

Move 3: The Presentation Genie

When you give a presentation, your PowerPoint slides advance automatically and are always on the correct slide due to some unseen intervention. This is the third move. Presentations are easy for you, and you glide right through them without any technical problems or manual clicking.

This move is facilitated by "one of your people" behinds the scenes, using a laptop to choose and click on the slide deck for you -- using the "freeze" option on the projector to hide their mechanics.

You never get your hands dirty and never have to struggle with those infernal clickers. You can have a bottom of water and a small laser pointer on hand if you need some props -- just make sure the laser pointer isn't red; green or blue is a better Move.

Move 2: Don't Dress For Success

The second move is dressing down inappropriately, almost in blissful ignorance of typical dress code for a given situation.

Once you have made it, you no longer have to dress for success -- that's for the other people; the ones who are not there yet.

This move can also include always wearing an item of clothing (e.g. Yankees baseball cap, sandals, shorts, no tie, a bow tie, all black, turtle-necks) regardless of the situation. This unique item is your signature fashion move.