Going to the TED conference every year means something. Most people don't know what it means, and therefore that is why it is a move. The TED Conference is an annual conference that brings together the world's most fascinating thinkers and doers. The majority of those attending have been extremely successful in some field or other, and TED wouldn't want it any other way.Getting those TED Book Club boxes in the mail is a pretty subtle move that really gets people curious about what they're missing. And if they look into it, they are blown away. Yes, $6,000 a year in dues and a long waiting list makes the TED Conference the place to see and be seen.
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